The Players
In professional sports such as football, knowing the players and their tendencies gives your team a possible edge. The exact same principle holds true in an industry such as manufactured housing. Be it...
View Article21st Century Marketing and Sales
For those or us old enough to remember, sales was often viewed by millions as something you did to someone, rather than doing something for someone. Sales was seen – and taught – as a kind of...
View ArticleHabit forming
First you form your habits, then your habits form you. This maxim is true in our personal life, and it is true in our professional life. That includes how you approach management, marketing and sales...
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Foreigners!
Those who come from a 'foreign' land speak and sound differently than we do. When they learn English, it is their second language. It takes some time to learn how to communicate effectively, so that...
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Amway and Autos – Lessons in Branding, UnBranding and ReBranding for...
Perhaps the best time to write a column on branding, unbranding and rebranding is prior to the Fall Leadership forum of the National Community Council (NCC) at the Manufactured Housing Institute (MHI)....
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